Holuron Blog: AdX, MCM and publisher tech guides
News from Holuron and practical guides for publishers, based on cited public sources. About this blog
GuideTraffic Quality Monitoring: The Signals Every Publisher Should Watch
Google filters invalid traffic on its side, but it is clear that publishers remain responsible for the traffic they send to ads. The best defense is a monitoring routine that spots problems early. Here is what to watch.
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GuideInvalid Traffic (IVT): What It Is and How to Keep It Out of Your Inventory
"No IVT" is a short line on Holuron's list of onboarding conditions, but it carries a lot of weight. Invalid traffic can cost you earnings, an MCM relationship and even your Ad Manager account. This guide covers the basics.
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GuideAdSense, Ad Manager and AdX: Which One Fits Your Site Today?
Most publishers start with AdSense. As traffic grows, the names Ad Manager and AdX start to come up. They are related but not the same thing. Here is a clear breakdown.
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NewsHoluron Expands Its Pitch to App Developers on Android and iOS
Holuron's offer is not limited to websites. A dedicated app monetization page on its site targets mobile app developers who want to earn more from ads, and it lays out how the company approaches app monetization.
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NewsHoluron Brings Its AI and Machine-Learning Approach to Connected TV
Connected TV is one of the fastest-moving areas of digital advertising, and Holuron has added a dedicated CTV page to its website introducing a monetization platform built for publishers with TV apps and streaming inventory.
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NewsInside Holuron's Toolkit: Four Products Built Around the Publisher
Holuron likes to say it is more than an ad network. Its website describes a holistic tech company that pairs Google AdX and MCM access with a set of its own tools. Here is what each one is meant to do, based on Holuron's own descriptions.
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NewsHoluron Invites AdSense Publishers to Move Up to Ad Manager and AdX
Holuron opened 2026 with a clear message to website owners still running on AdSense alone. In two LinkedIn posts, one on January 9 and a follow-up on January 22, the company invited publishers to upgrade to Google Ad Manager and AdX through an MCM partnership with Holuron, pitching access to premium demand.
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NewsWhy Holuron Serves House Ads Only on Unfilled Impressions
In June 2026 Holuron published a short LinkedIn note on house ads about a question many partner publishers ask: why does an MCM partner run house ads inside their inventory at all? Holuron's answer comes down to two things: security and traffic quality.
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NewsHoluron Publishes Its AdX and MCM Onboarding Requirements
Holuron is onboarding publishers to Ad Exchange through Google Multiple Customer Management (MCM), and it has made its entry conditions public on every monetization page of its website, including its website monetization page. Knowing them before you apply saves time for everyone.
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NewsHoluron Opens Ad Manager Account Reviews Through ADX Approval
Publishers who want to join Holuron's Google MCM program now have a dedicated place to start: the Holuron account review site. The site takes applications for a Google Ad Manager account review, and the review itself is carried out by ADX Approval on Holuron's behalf.
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GuideThe "One Payment in the Last 90 Days" Requirement, Explained
Holuron's first onboarding condition for AdX and MCM is simple to state: your Ad Manager network must have received at least one payment in the last 90 days. Here is why that matters and how to check it.
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GuideHow to Turn On API Access in Google Ad Manager (and Why MCM Partners Need It)
API access is a single switch in Google Ad Manager, but it is one of the conditions that most often delays MCM onboarding. Holuron lists it as a requirement and says accounts are delinked if its service cannot reach them through the API. Here is how to turn it on correctly.
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