Holuron Invites AdSense Publishers to Move Up to Ad Manager and AdX

Holuron opened 2026 with a clear message to website owners still running on AdSense alone. In two LinkedIn posts, one on January 9 and a follow-up on January 22, the company invited publishers to upgrade to Google Ad Manager and AdX through an MCM partnership with Holuron, pitching access to premium demand.

What Holuron announced

The first post asked publishers who want to move from AdSense to Ad Manager and AdX via MCM to send the team a message to get started. The second framed the same offer around revenue: upgrade from AdSense to AdX and reach premium demand with Holuron.

Both posts point to the same program described on Holuron's website, where the company says it is onboarding accounts for AdX and MCM.

Why publishers make this move

Google positions its two products differently. Its own comparison of AdSense and Ad Manager describes AdSense as the automated option that needs little day-to-day management, and Ad Manager as the platform for publishers who sell directly or need more granular control over inventory and pricing.

Moving to Ad Manager with an MCM partner typically gives you:

• access to Ad Exchange demand through the partner
• your own pricing rules and floors instead of fully automatic pricing
• more detailed reporting by ad unit, site and format
• room to add direct deals and other demand later

What Holuron requires first

Holuron's site lists the conditions for onboarding:

1. At least one payment received in the last 90 days.
2. No invalid traffic.
3. API access enabled in the Ad Manager network.
4. Holuron's users must stay active in the account.
5. Authorization for Holuron to manage unfilled impressions.

Holuron notes that accounts are delinked if these conditions stop being met or if its service cannot reach the account through the API.

How to start today

The posts asked publishers to send a direct message. You can also start through holuron-mcm.com, where ADX Approval reviews your Ad Manager account for Holuron. You share your name, the email you use to sign in to Ad Manager and your network code, then invite the reviewer as an Administrator user.

If AdSense alone has started to feel limiting, we can look at your network first. Request an Ad Manager account review and the Holuron team will reach out if it fits the MCM program.